Denise is the founder and president of the National Life Center, the parent organization of 1st Way Pregnancy Centers. Her first center, opened in her hometown of Woodbury, N.J., was the fourth in the nation. Mrs. Cocciolone was formerly the executive director and member of the board of directors of Birthright USA, a nationwide chain of pregnancy help centers. Denise and her husband John adopted two children. John Cocciolone died in 2012.